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Proton Persona

Buying advice + depreciation curve + variant breakdown for every generation on sale.

Model strength

Tap any for details

Focus

Weighs every axis evenly. Changes the weighting, not the numbers.

▲ 2 axes vary by variant (price, running cost) — see variant pages.

Positioning vs segment

Where does Proton Persona sit?

12 scoreable mass-market sedans · 20 more in segment lack enough listings to score

SAFE BETS — Strong brand + strong resale. Lowest-anxiety pick.HIDDEN GEMS — Market values these higher than the brand reputation suggests — buyers know something the composite doesn't.BARGAIN BUYS — Well-built but depreciates fast — buy cheap, don't resell soon.HIGH RISK — Soft on both axes — proceed with care.SAFE BETSHIDDEN GEMSBARGAIN BUYSHIGH RISKCeratoCivic3Corolla6AttrageModel-3ViosCamrySylphyCityGiuliabrand reliability →holds value →45955100

Tap any dot on the chart to see its scores.

Brand reliability
Consumer-survey composite — JD Power · WhatCar · Consumer Reports. Same score for every variant of a given make.
Resale strength
100 − 3× annualised tangible-decay (COE-stripped). Fitted from each variant's asking-price-by-age regression then averaged at model level.
Peer set
Every same-segment model with ≥5 active PARF listings whose variants fit a depreciation curve. Practicality isn't plotted — it's a body-shape constant within the segment, so it would be the same for every dot.
Quadrants
The crosshair marks the segment median on each axis. Top-right (Safe Bets) is strong on both; top-left (Hidden Gems) holds value above what the brand reputation suggests; bottom-right (Bargain Buys) is well-built but depreciates fast — buy cheap; bottom-left (High Risk) is soft on both.

Generation

Generation unknown · Reg 2009

Tap to expand
Asking
S$32k–32k
Median
S$32k
Decay

These cars don't carry a manufacture year, or we haven't mapped this model's generations yet. The buying advice below treats them as one mixed group — take it with a pinch of salt.

No widely-documented gen-defining issue at the level we curate for. Let condition + service book decide; the disclosure below has the deeper advice.

Trims in this generation

Pick a trim to see its score, deal target, and pre-purchase checklist.

Common questions about the Proton Persona

Is the Proton Persona reliable?
In our read, the Proton Persona scores 60 out of 100 on brand reliability. That still varies by generation and how the individual car was looked after, so always check the service history before you commit.
Where do these Proton Persona figures come from?
They're worked out from current used-Proton Persona listings in Singapore — asking prices, mileage and registration years — not past transaction prices. We refresh them regularly, and we flag thin data rather than guess.